For people to take action, there needs to be enough of an incentive.
Especially these days, as people are overwhelmed by choice. Endless opportunities and necessary commitments, means their time is limited and valuable.
So why, of all the options, should they choose you? Why should they give you their time?
They need enough in exchange to make it worth their while.
Trying to convince people what they need is usually more effort than it’s worth. It rarely works, at least not well.
However, providing what people already know they want will get their attention.
For them to take action, though, there needs to be enough.
So, what is it your potential audience doesn’t want to miss out on? And what is the enough you need to offer for them to act?
Getting to know your audience allows you to learn what they want.
Trial and error can reveal what their enough is. That is what you’ll need to offer to keep them engaged.