Building a community requires communication and conversation.
Whether in person or online – communication is all the ways you connect with your audience.
But communication isn’t a one-sided thing; it’s reciprocal.
All the on-going interactions you have with your viewers, customers, or members can make up that conversation.
The first step to a quality conversation, is to let the other party know there is one! And that they are invited into it.
You can do this by creating an environment which helps your audience to feel seen and heard.
The internet and social media can feel like you’re addressing the ether.
However, you can make the experience more personal by remembering there is someone else on the other end. It’s as much about how you share with others as it is what you share.
Imagine you’re speaking directly to one individual. Connect with them on their level. Invite them into the conversation.
The person you imagine should be someone from your audience, and someone you’d like to get to know better. Once you can picture that person in your mind, imagine they are standing in front of you.
Then, the next time you go to post on social media, speak to them.
Try it out.
Share updates with your audience as if you’re carrying on a conversation with each of them. Let them know they are seen, cared for, and invited into conversation with you.
A more personal approach can lead to a more engaged audience, which is always a good thing.
Growing a healthy audience is all about quality connection. So, start that conversation!