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Enough to act
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For people to take action, there needs to be enough of an incentive. Especially these days, as people are overwhelmed by choice. Endless opportunities and necessary commitments, means their time is limited and valuable. So why, of all the options, should they choose you? Why should they give you their time? They need enough…
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Discovering Your Unique Audience
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Knowing why you want to grow your community is essential. It will help you determine who your unique audience is. Since before you can reach and engage your future community, it’s important to identify who they are first. Once you know who your audience is, then you can develop an action plan. A clear…
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What is Your Why?
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Like with any goal you want to accomplish, it’s important to first know your why that motivates you. Why do you want to grow your community? What are the main reasons you want to reach and engage more people? Understanding the need for a why and what yours is will help keep you on…
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Quality Content
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Quality matters. The quality of the content you create and the energy of your community – it’s essence – are far more important than how much you advertise. They’re also more important than what you say you’re going to do, or what you plan to get around to doing, eventually. So, start with producing…
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Together Not Separate: How to Grow Sustainably
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To grow, your community, you want to work together, not separate. You may want to lead your community in a new direction, offer a new service, or share a new idea. But to shift their trajectory, you’re going to have to work with them. Merge in and work with their momentum and where they’re…
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Show them what you’re about
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Share with your audience what you value and what you’re working on. Show them what matters to you. When people are curious about your organisation, they want to know what you stand for – and where you’re going. So, the more you show your audience what you’re about, the more readily people can know…
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Struggling for New Members? You’re Not Alone
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Charities, non-profits, religious communities, and small businesses are all struggling for new members and customers. People have wandered away in larger numbers over the past few years and haven’t returned. So, how do you bring them back? Or how do you attract the interest of others who may be looking for you and looking…
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Focus on Today, And Embrace the Process
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When your community is growing, it can be exciting. But there’s also a lot to do. And a long way to go. To avoid being overwhelmed, it helps to focus on today. Don’t worry about yesterday and what could have been done, nor about tomorrow and all there is yet to do. Where to…
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Overwhelmed by the Need for Growth
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It’s easy to feel overwhelmed by the need for growth. Especially when growing your organization is a priority for you. There’s lots to do and not enough time to do it. So, make things easier on yourself. Figure out what you most need to do to grow your community. Then, make a list of…
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Growing a Vibrant Community with Consistency
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If you would like to grow your audience and maintain that growth, a vibrant community is key. A community is more than just an audience. A vibrant community is engaged, connected, and interactive; it’s dynamic and fueled through participation. There are different types of community, so you’ll need to reflect or experiment and determine…
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Marketing strategy to grow your community
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For your community to grow, you need a marketing strategy. Your organisation may be brand new, or maybe it isn’t. If your organisation has been around a while, maybe things have changed. Old approaches to attract new members or customers may no longer work. The audience you used to appeal to may have moved…
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Make it into a conversation
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Building a community requires communication and conversation. Whether in person or online – communication is all the ways you connect with your audience. But communication isn’t a one-sided thing; it’s reciprocal. All the on-going interactions you have with your viewers, customers, or members can make up that conversation. The first step to a quality…
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Welcome!
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Welcome to Communicate to Connect. Here we focus on marketing and communication to grow vibrant and resilient communities. If you’re looking to expand or better connect with your audience or customers, you’re in the right place! Growing communities, both online and in-person, can seem complicated and overwhelming, especially in this fast-paced and ever-changing world.…