When your community is growing, it can be exciting. But there’s also a lot to do. And a long way to go. To avoid being overwhelmed, it helps to focus on today.
Don’t worry about yesterday and what could have been done, nor about tomorrow and all there is yet to do.
Where to start
Making sure you’re on the path to where your organisation would like to go is the first step. Once you feel you’re moving in the right direction, don’t get too distracted worrying about how much you have to do to get there.
You don’t want to be like a deer in the head lights when looking at your to-do list.
Narrowing your focus can help.
You can’t do everything, but you can focus on today – on the things you can do right now.
Ideally your marketing strategy will help you determine what you need to prioritise each day and week.
It’s that daily consistency that will lead you to your goals.
Trying to come up with exciting new ideas, projects, or events is great. But what you are doing each day is what will lead to growing your audience.
Continually caring about the quality of the interactions you have with your community, old and new; attention to detail; and creating valuable content are what will make all the difference.
When you think of growth as a journey rather than about reaching a destination, you embrace the process.
Each day is part of that process.
Communication is the foundation
When you keep people up-to-date on what you’re doing and where you’re going, you’re involving them. This kind of communication is as important within your community as it is with those not yet part of it.
Quality communication is the foundation of vibrant and resilient communities. And that’s something you can prioritise daily.
So, spend time thinking about how you can develop better connections with those who have already shown an interest in your community as well as with those within it you most depend on for support.
Then, consider what you can do each day or week to reach out to an even wider audience, and what you can do to lead your organisation forward.
How can you use the energy from those within your community to attract, connect with, and support new members?
To really grow your community, make those who are already part of it part of the growth process.
Then be consistent, daily.
Because being consistent, not perfect, is what will help you achieve your goals. And sooner than you realise.
It’s the process that counts.
So, make others part of it.
Together you can focus on today, and embrace the process.