One of the main ways people will seek to learn more about you, is through your website.
So, keeping your organisation’s website up-to-date is essential.
Even the little details matter.
Your website is certainly one place where you can communicate with your community.
But, even more so, it is where new interest will arrive to learn more about you, what you do, and how they can get involved.
The more current the information is on your website, the more people will feel you care about them–enough to prioritise the information you share with them.
Feeling cared for, like they’re a priority for you, will help to build trust–trust that they matter, especially for those who are only just starting to check out your organisation. And establishing a foundation of trust is what a lasting relationship can be built on.
Whether long-time members, new interest, or the wider community outside your doors, growing and sustaining community is all about relationship.
So, the next time you are adding something new to your organisation’s website, take a look through and notice if anything needs updating. What’s changed or what’s coming up that people might want to know about? What events have passed and should be removed from the site?
Check in regularly to ensure people can find the most up-to-date information about your community.
Although it may not seem all that crucial, compared to other pressing matters, the care and attention you put into your website will be noticed. And, it’s a big part of how you are establishing your online presence and your relationship with the others around your community.
A website is often the first real interaction someone will have with an organisation. So, it’s important to make a good first impression.
What would you like that impression to be?
Coming across the new events you are currently offering is a lot more helpful that a smattering of out-dated information. Since out-dated information doesn’t make anyone feel very prioritised.
So, view your website as part of the on-going conversation you are having, with those who are already part of your community as well as those just checking you out for the first time.