What do you do with that difficult customer?
The customer that isn’t satisfied.
The customer that has too many complaints or requests.
The customer that wants yet another refund or just to voice their opinion that they didn’t like your latest offering.
How do you respond?
How much time do you spend on them?
There’s always a fear of that negative Yelp review.
The one that people post in the heat of disappointment or anger, often before a company has even had a chance to respond or follow up.
And that negative review can stand out, to all future individuals who are looking into your company or services.
So, how out of your way should you go for a grumbly customer?
It is only one person, after all, so maybe they aren’t worth the effort.
For how you respond, there is rarely a perfect answer.
It often depends on the situation or circumstances.
The interaction can always provide practice for future experiences, though, even if it doesn’t end favourable this time.
So, take your time, be considerate, respond with patience.
But don’t let this one disgruntled individual distract you or pull you away too much from providing quality customer service to others.
Particularly, don’t let the experience affect your ability to spend time and energy on those who are engaged and interested in helping you grow your organisation.
You know, the ones who will provide you with the glowing reviews. Time and again. And share the word with others.